Welcome to Our Story
My name is Nicole and I’m a small-town girl with Midwest values. I love old fashioned things as well as art. I grew up loving to cook and bake tasty things and many of my jobs involved wearing an apron. And that’s where my passion for baking and creativity came in to play.
I always loved to wear my apron but I thought to myself that there’s no reason why they should not be pretty. Why couldn’t we have one that has beautiful pastel colors and still be functional. Well my answer was why not? I started putting my favorite colors, pink and blue on paper and started designing pretty yet functional aprons. I made a bunch of these and started sharing them with my friends, my family, my nieces and her friends. Everybody loves these aprons!
My best friend Shelly is the greatest. Every time I go home we bake and we cook and we get creative. She is an absolute whiz when it comes to this type of thing so she has become my partner. It’s our goal to give you the prettiest most functional aprons you could ever wear. We can’t wait to take on every kitchen – one apron at a time!
I'm Shelly Halfman and I grew up in a small midwest town where my favorite things were climbing trees, riding my bike, and spending time with my grandma learning girlie stuff. I spent most Saturdays with her, whether we were baking, sewing, or planting flowers, and she was always teaching me new things. We were besties, and I looked up to her for everything.
Grandma Elsie was an incredible seamstress, and made all of her own clothes, hundreds of baby quilts for gifts, and fancy potholders with unusual stitching patterns from her fancy 1980 model Singer sewing machine. I was in awe of what that machine could do. At some point, she gifted me with her 1969 Singer Touch and Sew machine when I was 10 or 12. I sewed remanants of her material together, pretending to make Barbie clothes. I made dresses for myself, and tried to be like her, but soon realized that homemade clothes weren't cool anymore.
When I became a mom, I made the cutest baby blankets for my girls, which then lead me to making little matching outfits and dresses for them.
Sewing is more than making cute things to share. It's finding beautiful material that makes you smile, feeling it's softness, and imagining what the finished product will look like. It's a chance to express my creativity and feel like Grandma Elsie is working through my hands. Her memory lives on, in all the skills, lessons, and projects that I get to share with the world.
Labor Of Love Aprons was the vision of my dear friend Nicole, and as a team, we are making it a reality. It's our hope that in sharing our handmade creations with others, you will feel beautiful and maybe even... dare I say sexy... in your kitchen.